Building a brand for today’s market involves more than how your team performs on the field or court.

 Research has shown that millennial consumers consider more than just the price and performance of a product when making purchasing decisions; an organization’s reputation, environmental stability and social responsibility also influence millennial consumers. For teams and leagues wanting to build their brand, repair their brand or develop business opportunities—including international player  


development or recruitment—around their brand, establishing a reputation as a responsible global player can support your goal. 

If philanthropy is central to your organization' business model, the ability to assess your impacts is critical to getting the maximum return on your investments.